Reinventing how startup advisors work

Upthriving emerged out of the belief that one of the most significant challenges startups face is achieving growth. Founders often possess the technical know-how to develop exceptional products but may struggle to expand their ventures due to insufficient marketing expertise, limited time to adapt to the ever-evolving marketing landscape, and inadequate resources to identify positive ROI solutions.

Upthriving solves this challenge by employing seasoned startup marketers whose extensive experience and well-established networks expedite a startup's launch process. Over the years, Upthriving has successfully executed hundreds of campaigns and driven triple-digit revenue growth for startups like UpNest and ZipRealty, contributing to their successful exits.

Vince Wang

CMO / Founder / Board Advisor / Network Builder

VP Marketing for UpNest (Realtor Marketplace), Director Marketing for ZipRealty (Brokerage)

Performance Marketing for Indeed, Macys, Webtrends (Enterprise Clients)

CMO of WeXL.org (Diversity Non-profit)

Harvard Alumni

Meet Your Startup Growth Team

Vince

Advisor

Strategy and team management provided
Quarterly performance review
Help the team achieve marketing goals & KPIs
Create new business opportunities

Pablo

Lead Gen / Email

B2B acquisition
Progress report of prospect leads from outreach efforts
Tests Google, Linkedin, Twitter & Quora, Yelp, Houzz, Nextdoor

Bethany

Social / Influencer

Social Media outreach
Create and curate engaging, opinionated, and informative style content
Engage with influencers and new audiences
Tests Instagram, TikTok, Facebook, Pinterest, Reddit & Snapchat accounts

Rodrigo

Website / Web Developer

Ready the website for acquisition marketing
Desktop, tablet and mobile friendly
Create sales landing pages
Build a resources section for content management

Stephen

Copywriter / Content Manager

Write original content for organic ranking and branding
Create content for acquisition marketing
Write emails, ebook / whitepaper for leadgen

Rocco

SEM

Implement ads tracking, setup audience data, write Ad Copy
Setup campaign settings
Research hyperlocal, audience, theme and keyword targeting
Tests Google Ads and Bing Ads

Greg

SEO

Set up proper communication with Google through Search Console
Build out proper sitemaps, robots & page structure
Create & optimize meta tags, title tags, and descriptions sitewide
Build backlinking strategy

Emily

Display / Media Buyer

Implement ads tracking, setup audience data, create Ad Copy
Setup campaign settings
Research hyperlocal, audience, theme and keyword targeting
Tests Instagram, Facebook, Pinterest, YouTube, Quora, Reddit Ads, Criteo, Adroll, Taboola, Hulu, OTT, TikTok, Twitter, Print, Radio Ads